IDENTITY
LOGO WORK
CASE STUDIES
BRANDING
THE DAILY FARE LOGO
Northern-born songwriters Alissa Abeler and Hannah Smith joined creative forces to form the musical duo now known as The Daily Fare. They told me they wanted a logo that looked like a bus token that incorporated the pine tree element they both grew up with.
The token logo was included on their first album released in 2017 and other merchandise. The album sleeve features handwritten text along with photos of the band members and old photos that relate to the songs.
Their sound has been compared to First Aid Kit, The Milk Carton Kids, and The Civil Wars.
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Original Staging Point logo
THE STAGING POINT
The Premier Staging Rental Service
This solid, time-tested company thought it was time for a new look. The owner, "Broadway Steve," wanted to maintain some of the old feel and keeping the "S" and "P" inside a circle was necessary for him. We ended up with a spotlight-type shape inside concentric circles, giving the appearance of a stage.
After the design was approved, the logo was incorporated into literature, business cards, contracts, emails, shirts, caps, and the twenty-six foot long box truck.
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PACHYDERM RECORDING STUDIO
After residential facility Pachyderm Studios opened in 1988 with its vintage Neve console and tranquil location, it became a Mecca for post-punk bands in search of great sound and a down-to-earth vibe. In early 2015, just as Pachyderm was gaining momentum and ready to go, sadly, John passed away.
Before the reopening, the studio had hosted bands like Nirvana, who recorded In Utero at the famed studio with Steve Albini. Highlights from the studio’s first act include seminal recordings Soul Asylum, PJ Harvey, The Jayhawks, Superchunk, The Breeders and many more.
The studio is located in a secluded forest 35 miles south of The Twin Cities in Cannon Falls, Minnesota. The setting is idyllic—a Frank Lloyd Wright-inspired, 5,000 square foot house (with four large bedrooms, indoor swimming pool, and sauna) overlooking a spring-fed trout stream winding through old growth woods teeming with wildlife.
THE PROBLEM: The recording studio was scheduled to reopen in October, 2015, after a major renovation. After meeting with the owners to discuss producing invitations for the "Grand Reopening," it was discovered that there were no other pieces of literature listing the facility's vast amenities for the producers and artist reps to reference once they'd gotten home.
THE SOLUTION: Since the studio's name is Pachyderm, and bronze elephants sculptures greet each new arrival at the entrance, it was a simple decision to keep the 16-page booklet centered around that element and incorporate imagery from around the studio's six acre facility. Starting with a brief history and tribute to founder/musician John Kuker, the booklet showcases images from the studio, living quarters, and grounds, providing each attendee a visual reminder, highlighting the numerous and unique features.
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LIFE CLEANSE ANOKA
The challenge with completing this project was simply the topic itself—making a colonic look and sound attractive.
For this logo I went for a rounded, more circular design with the impression of water passing through to create the visual of cleansing. Additionally incorporated blue and earthy tones as the color pallet, produced a softer, more inviting appeal overall.
For the brochure and other literary elements, the designs introduced floral and more feminine imagery, giving this topic a very delicate feel.
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